So you’ve thoroughly researched the real estate market and you know home sale transactions are moving slowly. However, you’ve got no other choice but sell it and you have to move! Fortunately, homes move in all kinds of markets, and there are techniques you can use to sell yours.
Come up with a unique selling point.
If your home is the same as every other home on your block it’s going to be difficult to hook buyers. But some breathtaking landscaping, a trendy outdoor kitchen, a pool or some interior decorating might give you an edge. Make sure you feature it prominently in all of your listings and marketing materials. Of course, this tip is only helpful if you already have all these features installed in your home. You don’t want to build them just to sell it.
Offer a bargain without lowering the selling price.
Investopedia offers some great ideas for sales terms which buyers might not be able to resist.
“Sellers that offer the buyer a couple of thousand dollars credit toward closing costs, or offer to pay closing costs entirely, will receive more attention from house hunters looking at similar homes. In a down market, buyers are looking for a deal, so do your best to make them feel they’re getting one. Another tip is to offer a transferable home warranty, which can cost $300 to $400 for a one-year policy and will cover a failure by appliances such as air conditioners and refrigerators. Depending on the policy, other appliances and house gadgets may be covered as well. A potential buyer may feel more at ease knowing that he or she will be covered against such problems, which could make your home more attractive than a competing home.”
Of course, to do this you’ll need to have the financial ability to absorb the cost of all these concessions.
Offer a virtual tour.
Sometimes regular photographs just aren’t enough to get the job done. Consider offering a virtual tour once the home has been staged. This will allow potential buyers to imagine themselves walking those halls before they call to see the house in person. If you’re lucky, they’ll have sold themselves before they arrive at your front door.
Adjust your expectations.
In a down market, most people reduce the price of their home. This is especially true when they are surrounded by foreclosures and other homes which are selling at a deep discount. In fact, the harsh reality is you can do everything right, have a house in peak condition, offer a host of amenities and negotiation terms only to find yourself lowering the price anyway. You might want to save yourself both the heartache and the headache.
Avoid looking desperate.
Desperation tends to drive buyers away because it tells them there’s something deeply wrong with your home. If you lower the price, don’t call attention to it. Don’t plaster the words, “Seller motivated” all over your real estate ad. The more you beg people to buy your home the less attractive it will be.
Call a real estate investor.
Many people hesitate to call a real estate investor because they think they won’t get as much money for the home. However, in a down market you might end up losing far less money by accepting the small hit and selling quickly. You won’t be dealing with all the stress. You won’t have to pay for all of the home’s upkeep. And you’ll get the cash you need to take the next step in your life.
The hardest thing about dealing with a down market is the uncertainty. Will the house sell, or will it sit for another month? Working with a real estate investor eliminates that uncertainty, especially when you deal with reputable ones. You get a cash offer in 24 hours. You know the house will sell and how much it will sell for. You can close quickly and move on with your life.